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Whether it is called The Laughing Cow® in the United States, La vaca que rie® in Spain or Con bo cuoi® in Vietnam, The Laughing Cow® inspires its consumers to choose to laugh at life. 100 years after her birth, our laughing icon continues to defend the superpower of laughter around the world.
visit the laughing cow ® website
The Laughing Cow® was born in 1921 in the Léon Bel factory in France. For consumers, it was a revolution: the first portioned processed cheese that could be easily preserved and transported, thanks to its unique aluminium packaging. Another new feature was the hilarious cow-shaped logo illustrated by Benjamin Rabier. Following the immediate success, in 1929, the round box began to be sold abroad with its unique taste and creamy texture.
Today, the Laughing Cow’s house (Maison de la Vache qui rit®), located in the Jura region of France, invites us to discover its history and its values of positivity, conviviality and humor.
